The study published yesterday into the price of watching football (and associated 'Pie' Charts) got me thinking about whether a season ticket is actually good value at the Dons. I've thought about it a few times over the past season as friends were able to snap up cheap tickets for lower category games. I think there are two main reasons for buying a season ticket: To ensure your seat for all games and to reduce costs.
MKDons is one of the few clubs I've supported where there is a real option as to whether to buy a season ticket. (For my definition of supported see 'I'm not a real football fan') We have a fantastic ground built to accommodate the increasing support as we move up the leagues. That means though that at present there is plenty of space. In most grounds, even if not full, there is restricted space around the best areas of the ground - the ones where you want to buy your season ticket. At Stadium MK, there is loads of space and therefore one of the main reasons for buying a season ticket disappears. You can be sure of getting a ticket in your preferred area of the ground for pretty much any game.
With regard to the second point, I was interested to see what the financial benefit was of purchasing up front. I will assume a model with all home games included (as it's my own fault if I miss games due to holiday etc. My season ticket cost me (admittedly I bought it late!) £668 which breaks down as £440 for me and £228 for an under 18 in East Premium. I've taken Grade A & B prices at non member prices.
Over the first nine games (as these are the only fixtures with pricing categories are assigned), the saving is already £87. Pro Rata that for a season and you get a saving of £223 over the year by having a season ticket.
Now wouldn't that have been a great stat for the club to put out to secure that last push for the 5000 season tickets? If they had wanted to of course...
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